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It’s tough to figure out keyword placement in your search engine optimization plan. Here are some tips to help you in your keyword optimization to improve search engine ranking.

When you are working with your web site, you always need to keep search engine optimization in mind. You need to perform keyword optimization effectively in your content in order to improve search engine ranking and lure in more traffic to your site. Below are some strategies to help you make the most of your keywords in your site’s content.

Where Should I Place Keywords?

After you’ve chosen your keywords for your site or for pages of individual content, such as an article or a blog, then you need to know where to add those keywords to your content so they will be visible to search engines. There are three main places where you should include these keywords:

? Your title

? Your URL

? Your content

These are the locations where search engines will look for your keywords.

How Often Should Keywords Appear in My Content?

Remember that search engines periodically change their algorithms to prevent professionals from artificially boosting their sites by learning the secrets. Years ago, more was considered better. Search engine optimization at that time required the keyword to be used as much as 4 to 5% (20 to 25 times in a 500 word article). Today, with proper keyword optimization, search engine optimization improves when you use those targeted words less. However, there are a few strategies that you also want to pay attention to when it comes to placing your keywords in your content to improve search engine ranking.

? Use primary keyword most frequently - If you’re going to use multiple keywords in your search engine optimization, choose the one which will be the most searched for. You should also choose 2 or 3 other words that you’ll sprinkle throughout the rest of the content in small numbers.

? Keep density high at the top and bottom - Like most of your readers, search engines aren’t going to read your content word for word. Instead, they are going to pay attention to the top and bottom portions of the content. That’s why you really want those parts of your page to be packed with your primary keyword. Make sure these parts also contain highly relevant content, perhaps a preview or a summary of what you’ll be discussing in the rest of the article.

? Use keywords naturally - One of the biggest mistakes in search engine optimization is to force keywords into content at the expense of readable material. If your visitors can’t stand to read your content, then they aren’t going to stick around. You want to use the keywords naturally. Keep that in mind when you are selecting keywords and phrases for your site. Some are going to be more difficult to use than others.

Using the above strategies to guide your keyword optimization effort will definitely improve your search engine optimization results. Remember to follow the same ideas whether you are writing the main content for your site, adding new entries to your blog, or putting together a series of articles that you’ll submit for other search engine marketing efforts.



Search engine optimization

Misconceptions about search engine optimization are common. One of the most common is that once a site is built and submitted to the search engines, heavy traffic is on its way. Another is that when making a submission to each engine, a site will be registered immediately and will stay listed with that engine for as long as it is in operation. Have you spend a large amount of your hard earned money on making your site easily available and not getting desired results? Hang-on and take the help of search engine optimization tips to know where your search engine optimization strategy was lacking. Search engine optimization tips can give you the maximum return of your money by providing your website a high rank on search engine listing.

It is always better to have a through look at search engine marketing tips as that can really give prolific results. Companies or individuals that are not well versed with the basic knowledge of hiring a search engine optimization should do a little market research to find out the best option. If you are new to this then you must discuss every aspect with a specialist of this field. Search engine marketing tips given by him can be very beneficial to discuss charges and services with selected firm. So having some knowledge this field is must to avoid getting trapped by frauds.

In order to take your website at the top of search engine listing you must check out the available types of search engine optimization services. It is always a better thing to make a wise decision as various firms are offering various facilities and services. It is advisable to have search engine marketing tips on which service has maximum effectiveness. By this way, you will be able to get familiar with latest trends in search engine optimization. If you have decided over having the facility of pay per click then definitely you have made a wise decision, as it is cost effective. In this service you will have to pay only when someone visits your site. When a visitor clicks on your URL to open your site that click gets monitored by that hired firm and they then charge accordingly. According to search engine optimization tips providers, pay per click is the most cost cutting way to optimize your website on search engines. So it is advisable to keep search engine marketing tips in mind to get a good place in search engine listing.

At last here comes the most important thing that can raise your rank in search engine listing and that is look and feel of your site. Everything is futile if your site is not able to make people visit again. Most of search engine optimization tips providers give stress on improving look and feel of your site as this can enable you to get popularity and good ranking at all search engine. Once you have hired a firm that will help you in making a good place at search engines but it can be maintained only if visitors get for what they clicked on your website. For maintaining that achieved rank search engine optimizations tips are necessary. Though optimizing your website is not that difficult as before but it is good to have search engine optimizing tips for a better result. Search engine optimization tips are there just to assist you in very step of your website optimization on search engines.

We are a “White Hat” company. In search engine optimization, optimizers don different types of hats. There are the reputable ones, the ones who use illegal practice employing various underhand tricks which can even get a site banned and there are also the ones who use perfectly legal methods to optimize a site.



Search engine optimization

Search engine optimization is a lot easier than you think. Although you need to gather a certain amount of information about your site, preferably before you build your site, once you have the right information, you can quickly and easily build a search engine optimized website that will get you traffic.

Below are five tips for optimizing and submitting your site to the search engines:

1. Know your market.

This step is absolutely crucial. You need to know exactly who you are marketing your business to. If you don’t, you can’t drive targeted traffic to your site.

The difference between targeted and untargeted traffic is glaring. Targeted traffic comes from those who are looking for your products and services. If you know exactly who you are marketing to, you’ll optimize your site for that market.

2. Target the right keywords.

Target the wrong keywords and no one will find you. That’s why it is really useless to use marketing tools like doorway pages.

The first thing you need to do is understand what your visitors are searching for.

The keyword terms you may want to optimize for, and what your potential customers are actually searching for, can be different.

Tools like Good Keywords can help you find out what others are searching for. The more times that a keyword or keyword term is searched for the better. To determine if you have a lucrative term, do a search in the search engines for the term. Make sure that you search for the exact term.

The more times a term is searched for, and the fewer the sites in the search engines, the more lucrative the term.

3. Learn search engine optimization.

When I first started marketing online, I read all of the guru stuff about buying banners, advertising, etc. The problem was that I just starting out. I was trying to make money, not give away everything that I had.

After becoming a search engine optimization marketer, I felt betrayed. Most of these people didn’t talk about search engine optimization because they didn’t do it. They simply took offline marketing techniques and adapted them to the internet.

Search engine optimization is one of those rare marketing techniques that have no corresponding offline marketing technique.

It’s an online technique. Period. If you want to be successful at it, then you need to learn how to do it. It’s not that hard.

One tool that can help you is Web CEO, This free software works for both PC and Mac. It includes all of the tools you need to optimize your site, and it’s free. It even includes step by step documentation to teach you search engine optimization: what works, what you need to know, and steps you can take to improve your rankings.

Read the documentation for this software, and you’ll know the most important things you need to know about optimizing your site for the search engines.

4. Optimize your site for the search engines.

Once you’ve learned the basics of search engine optimization, then it’s time to optimize your site for the search engines.

Start by selecting your keywords. You can use the Good Keywords software to help you.

You should optimize for no more than three keyword terms per page.

Once you have your keywords, plug your site into Web CEO. Remember, you are optimizing pages, not your site.

Analyze your site and see what changes you need to make. Once you’ve done that, you can edit and reload or upload your site to the internet.

5. Submit your site to the search engines.

There’s some disagreement on whether or not you should submit your site to the search engines, or whether you should just wait for the search engine spiders to find you.

I stand in the camp that says submit. The reason is that these search engines don’t always update the way they should, and although they claim that they will find your site, they may not.

I know this because I had one site that had never been found by MSN even though it was linked to all of my other sites and all of my other sites were fully included in MSN.

There are only five places that I recommend you submit, and you should do this manually. Although Web CEO has a submission tool, it’s better to submit your site manually.

Below is my list of where to submit your site:

These sites cover most of the internet. Before you submit, there are a few things you should know:

1. Alexi is part of Google search. You will get better results submitting here first. This site also allows you to include a thumbnail of your site. You will also get indexed faster.

2. Read the information on each site for getting included. The best way to learn how to market in any search engine is to read the information offered by the site. You’ll pick up valuable free tips directly from the source.

3. Once you’ve submitted your site, forget about it. Concentrate on building quality content and links to your site.



Search engine optimization

You perhaps spend a lot of time and effort on your online presence but if it is not able to reach out to productive visitors it can never give prolific results. Are you looking for some solution to create more sales by getting noticed by more people? Search engine optimization is the only solution that makes your online presence not only noticeable but also effective. Having top search engine listings is important for any company. A good search engine optimization results in many visitors and sales! Getting a rank in top 20 means more business more clients and more profit.

Search engines are one of the primary ways that Internet users use to find Web sites and search engine optimization is the way that businesses use to reach out users. That’s way a Web site with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.

Search engine optimization creates more sales for your business by getting you more visitors through better and higher search engine rankings. There are many online solution providers that offer search engine optimization services and search engine submission services right for every budget. Are you currently paying for search engine rankings and not getting the desired results? If yes then consider such online solution providers who offer wise and effective search engine optimization at comfortable budget. This wise selection will definitely increase traffic and cut down on your website promotion cost at the same time!

Search engine optimization has become a key task for business that has stepped in the online world. Those who are engaged in website marketing are also getting great benefits for search engine optimization because good positioning in search engines/directories dramatically increases visitor traffic. Optimizing search engine ranking is the most important and cost effective way of marketing a website and customers use search engines more than any other method to locate websites that is why search engine optimization has become essential for business. Online business or selling online has become so common across the world that irrespective of nature or value of the product, people close deal through website. You can do business with customers from any part of the world and their payment made directly into your bank account here you are sure about your payment as you will not dispatch the product without realization of money while there are instances in the local market that you have to send product first and then you get the payment.

Now the question rises what should be your precautions before paying for search engine optimization? The first thing one should remember before making a decision for search engine optimization is that to avoid paying unnecessary search engine optimization. Everyone guarantees that your site will get the number one results but always be careful before choosing your search engine publicity partner.

So what re you waiting for? Make your online presence effective and optimize the opportunities.



Search Engine Rankings

Having top search engine listings is important for any company. A good search engine optimization results in many visitors and sales! Getting a rank in top 20 means more business more clients and more profit.

Search engines are one of the primary ways that Internet users use to find Web sites and search engine optimization is the way that businesses use to reach out users. That’s way a Web site with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.

Search engine optimization creates more sales for your business by getting you more visitors through better and higher search engine rankings. There are many online solution providers that offer search engine optimization services and search engine submission services right for every budget. Are you currently paying for search engine rankings and not getting the desired results? If yes then consider such online solution providers who offer wise and effective search engine optimization at comfortable budget. This wise selection will definitely increase traffic and cut down on your website promotion cost at the same time!

Search engine optimization has become a key task for business that has stepped in the online world. Those who are engaged in website marketing are also getting great benefits for search engine optimization because good positioning in search engines/directories dramatically increases visitor traffic. Optimizing search engine ranking is the most important and cost effective way of marketing a website and customers use search engines more than any other method to locate websites that is why search engine optimization has become essential for business. Online business or selling online has become so common across the world that irrespective of nature or value of the product, people close deal through website. You can do business with customers from any part of the world and their payment made directly into your bank account here you are sure about your payment as you will not dispatch the product without realization of money while there are instances in the local market that you have to send product first and then you get the payment.

Now the question rises what should be your precautions before paying for search engine optimization? The first thing one should remember before making a decision for search engine optimization is that to avoid paying unnecessary search engine optimization. Everyone guarantees that your site will get the number one results but always be careful before choosing your search engine publicity partner.

So what re you waiting for? Make your online presence effective and optimize the opportunities.



Search Engine Rankings

Today, many website owners dream of to have website with top search engine ranking. To get your website on the top of the search engine requires the perfect search engine optimization solution. Therefore search engine optimization solution plays a crucial role to your online marketing strategy; let your business be small or large.

Search engine optimization is the process of developing or modifying the on and off-page elements of a website. Search engines are the highly effective marketing tools to make the website on top. The art of search engine optimization process requires different skills to give customers what they want and search engines what they want. Search engine optimization process involves a series of steps including-

• Mapping out keyword strategy

• Optimizing the website structure

• Develop and optimize web pages with keyword rich content

• Code optimization

• Valuable link building and promotion

• Measure results and resources

• Refine strategy and tactics

Search engine optimization gives your website a real competitive advantage. Quality search engine optimization solution offers web site promotion, which helps the website to attract both search engines and potential site visitors. Thus improving relevant traffic to the websites is likely to offer you with an excellent return rate on investment. Thereby helps the online business to increase sales and lead generation. So traffic is considered to be the most obvious benefit of search engine optimization.

Finding your website on top of the search engines will improve your competitive edge, which in turn helps to retain the customers and add new visitors to the website. Promoting your business or service with the support of search engine optimization will save your time and money spend on traditional advertising solution. It is more effective than banner ads. Beside this, Search engine optimization offers content that is relevant and easily accessible to increase your brand recognition and identity. Thus helps you to reach the market and fulfill your goals and objectives.

Whether you develop a new site or need to improve the existing site, just optimize the website to achieve maximum results. For this, get the search engine optimization services from the provider offering quality at affordable price tag.



Search Engine Rankings

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.



Search engine optimization

Search engine optimization (SEO)

Search engine optimization, or SEO is the process of ensuring that a site is accessible to a search engine and has a chance being found by the search engine, by improving the volume and quality of traffic to a web site from search engines via algorithmic search results.

Usually, the higher a website is presented in the search results, the more searchers will visit that site. Search engine optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Search engine optimization is used as a marketing strategy to increase a website’s presence and relevancy. Search engine optimization considers how search algorithms work and what people search for. It involves a website’s coding, presentation, and structure, as well as search engine indexing programs.

Search engine optimization spans a number of items related to the optimization a web site for better search ability by search engine spiders, higher rankings in search results listings and an overall better user experience.

Involving the targeting of specific keyword phrases for each page, search engine optimization is the practice of comparing and analyzing top ranking web sites in search results and making changes to specific pages on a web site to elevate its rankings in search results.

Search engine optimization also takes into account extraneous text on a web page, information not considered to be related to the targeted keyword phrases for the page, and overall quality of the information being presented.

It also includes adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to the reader or browser.

The term ‘Search engine optimization’ refers to a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform search engine optimization services in-house.

Search engine optimizers may offer ‘SEO’ as a stand-alone service or as a part of a broader marketing campaign. Because effective search engine optimization may require changes to the HTML source code of a site, and may be incorporated into website content, development and design.

A webpage based on search engine optimization includes, title tag, meta keywords tag, and description tags. The body copy of the webpage must have keyword phrases, which must be repeated as needed throughout the copy. The keyword phrase must feature prominently in headers and making it bold or italics.

Search engine optimization has become a specialization today and a vital tool in web marketing.

Author Bio

Ted Turner is a expert search engine optimization executive with Toronto Web Services company specializing in Toronto SEO



Search engine optimization

Well, this is not enough to have an attractive website to show company products/services on internet to get business nationally or internationally. If company products or services are not advertised then definitely there will be no awareness of its existence in the market. Same is the case with online websites. There are many ways to advertise a website for its awareness in the market. One of the most common ways, which is increasing rapidly, is the Search Engine Optimization as a part of Search Engine Marketing. When we need to get information of foreign universities, national or international job opportunities, worldwide news, latest technology products, customers from all over the world and many more; we turn towards Search Engines like Google.com or Yahoo.com etc. Search Engine is a tool for searching information on the internet by giving topic as keyword(s) which returns the relevant websites.

Search Engine Optimization (SEO) is the process of improving the amount and quality of traffic to a website by making its contents Search Engine friendly. In Search Engine Optimization a website is prepared and altered to make it as compatible as possible with Search Engines such as Google, Yahoo and MSN and it also focuses the contents to the keywords and key phrases desired by the customers. It is preferred to get optimization of a website during its construction because structure of the website is to be designed according to the rules and regulations of search engines but it can also be optimized after publishing a website on internet. Many website designing and development companies in Pakistan are offering Search Engine Optimization service during construction of website and even after designing and publishing of a website. These companies can be easily found through Search Engines by putting any keyword like “Search Engine Optimization in Pakistan” or “SEO experts in Pakistan”.

Many small and large entrepreneurs are focusing on online services like online shopping, fashion boutiques, hotels & accommodation, event management, real estate, travel agencies, outsourcing and different unique services. Entrepreneurs get developed their company website but forget to invest on its Search Engine Optimization. They either don’t know about it or they are unaware of its importance. From now on, job of SEO experts starts to follow rules and regulations of famous Search Engines to make available optimized website against keywords by the visitors in a search engine. Although there may be thousands of competitors of a particular website with its products or services but only those websites will be seen in Search Engines’ top results which will be properly optimized. Many Search Engines maintain database of new & old websites automatically and many store information manually but it depends on the algorithm of the Search Engine that how do they operate.

Search Engines work by following this specific order i.e. Web crawling, Indexing and Searching. Web crawling is the process in which a crawler (also known as Spider- a program that browses websites automatically) visits all available links of a website to store information of its webpages. Search Engines’ crawlers continuously crawl websites after specific time to get its up-to-date information to make it available on the keywords by the search engine users. Normally Google takes 20 days and Yahoo takes 30 days to revisit a website for its latest information. Indexing collects and stores data of websites for its fast and accurate information retrieval. Search Engines usually extract information of the website from its title, description, heading, special fields (meta-data) and file names. When a keyword or keyphrase is entered in a search engine to search information then the keyword is checked against the search engine’s index of all the web pages it has analyzed. The best URLs (Uniform Resource Locator) are then returned as hits and ranked in order with the best results at the top as process of Searching.

While optimizing a website, two important aspects of Search Engines should never be forgotten: Robots.txt and Sitemap. Robot.txt is being used to prevent access of web spiders to different parts of the website for its publicity. So spiders will leave those webpages which will be mentioned in the Robots.txt at the root directory of uploaded website on the internet. Sitemap is used to inform Search Engines about available webpages on a website for its crawling. Sitemap also facilitates to mention webpage’s importance and date of last modification so that Search Engines can crawl it easily to get latest information available on the website.

Many of SEO Experts play tricks with Search Engine to come into top ranking which is known as Black-hat or Spamdexing but famous Search Engines do not follow one algorithm to rank websites. People should avoid such tricks because if a website is found doing such activities then it is very difficult to get good ranking in famous Search Engines and more importantly a website can loose the trust of visitors if they are not able to find their required information on the website.

Search Engine Optimization plays a vital role to increase traffic of relevant visits to the company website that in turn, increases the visits of potential customers as well. This helps to attain major objective of the website i.e., online business. If you are planning to build a new website, you must optimize your website according to SEO rules and regulations during its construction. If your company already has a website then it must be optimized to get good ranking in Search Engines and more customers from all over the world.

[Article by M. Munir Bhatti]



Search Engine Rankings

Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.

Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.

Why search engine optimization?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block - do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are naïve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known’ soon. Known to whom? ‘Why, Google will know me’ is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google’s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas’ in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas’ is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.

In a previous article [http://www.prioriti.in/blogs/?p=48], I have dealt on how to include keyword phrases to write an optimized content. To be sure, other than optimization you will need quality incoming links as well. But that is a different story.

The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.

5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs’ (search engine result pages), even if you have not done much of an optimization (for example, xe.com’s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.

6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.

7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ‘votes’ in favor of your website. A good quality link carries considerable weight in the eyes of search engines.

8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.

Summing up - the aging factor

In Bengali, my mother tongue, there is a saying, which when roughly translated, means ‘seasoned paddy-grains make more rice’. In SEO parlance, nothing beats if you are at it for years. Search engines love the aging factor. Create good content. Allow it to settle. Revisit it to update occasionally. Repeat the cycle.

In other words, search engine optimization is all about letting it known that your website is a treasure-hub of great relevant content that only gets better as time passes.



Search Engine Rankings